Digital Economy Trust Index

In the traditional economy, trust is built in. You pay with chip and PIN or cash, and leave with your products in hand. In the digital economy, trust is earned. Clicking "buy" means sharing personal data, relying on protections if things go wrong, and embracing new tech without guarantees. This index measures the strength of that trust – across 18,000 consumers worldwide.

  • Explore the trust index

  • Follow the insights