02 Trust in the System

In traditional commerce, buyers, and sellers exchange goods, services, and money in real time, creating immediate trust. In the digital world, trust depends on confidence in the unseen – the systems that process payments, verify identities, and secure financial data.

Online money safety awareness

Less than half of consumers feel well-informed about how to keep money safe online.

Consumers in the United Kingdom, Saudi Arabia, and The United Arab Emirates feel the most informed.

While France, Germany, and Japan report the lowest confidence levels in knowing how to stay safe online.

0%
GDP PPP PC
  1. $0
  2. $20,000
  3. $40,000
  4. $60,000
  5. $80,000
  6. $100,000
  1. 20%
  2. Individuals who feel most confident in protecting their money online

  3. 70%
checkout.com insights

Fraud spikes late at night and in the early hours

To address escalating fraud, businesses are turning to AI and machine learning for more advanced detection. While fraud volumes typically rise during peak periods like Black Friday, the threat is constant. Fraudsters are relentless, using tactics ranging from card testing and account takeovers to old-fashioned stolen cards. Recent data shows activity often spikes late at night or early in the morning. The threat landscape is always shifting – which makes round-the-clock protection not just important, but essential.

*Time stamps for blocked fraud attempts according to Checkout.com network data

Fraud Never Sleeps

Time stamps for blocked fraud attempts according to Checkout.com network data

Early Morning
Late Morning
Afternoon
Evening
Night
Faith in Legal Protection

Many consumers believe they’re protected by the law when transacting online.

Younger consumers feel more protected by the law than other generations.

In contrast, Baby Boomers feel the least protected when making online transactions.

00%
  1. 31%
    Gen Z
  2. 30%
    Millennials
  3. 22%
    Gen X
  4. 17%
    Baby boomers

I generally trusted consumer protections when buying stuff online, but when governments change sometimes the regulators change, the focus can shift, sometimes you don’t feel so sure you know where you stand anymore with the strength of consumer protection. I hope I don’t have to find out anytime soon, I’ll have to be more vigilant.

Helen

33, Boston

Prevalence of card fraud

Among those hit by fraud, phishing scams are the most common attack.

With 49% impacted, Boomers are the most vulnerable to phishing. These scams usually focus on older age groups.

Gen Z is more vulnerable to QR code attacks, likely due to their higher usage of QR codes.

Nearly two-fifths of consumers have experienced a form of card fraud

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  1. 0%
    Phishing scams
  2. 0%
    Online Hacking
  3. 0%
    Stolen card or wallet
  4. 0%
    Scanned QR Codes and sent money
  5. 0%
    Stolen phone to access card details

The scale of global scam operations is staggering. There are at least seven major scam centers worldwide, each employing over 500,000 individuals – many of whom have been trafficked or coerced into executing fraud full-time. These scams span the globe and evolve constantly, encompassing romance frauds, fake gift card schemes, and sophisticated social engineering tactics. AI is accelerating this problem at an alarming rate.

Julie Fergerson

CEO, Merchant Risk Council

How merchants build trust

A few key factors build trust for consumers during the payment process.

The UK stands out, with 51% rating greater confidence in payment security as their top priority.

Read the report to understand what’s behind this and see how other countries compare.

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Reducing security concerns
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Offering easy returns
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Offering more payment methods
Key takeaways

Machine learning doesn’t just protect against fraud

It shows customers you’re serious about protecting them, building trust with every transaction.

  1. Combine rules with machine learning for smarter fraud control

    Use a mix of custom rules and AI trained on real-world data to catch fraud without blocking legitimate customers.

  2. Make authentication work for you, not against you

    Integrate tools like 3DS selectively – applying it where it protects, skipping it where it adds friction.

  3. Stay in control with real-time insight

    Track fraud patterns as they emerge, adjust your settings quickly, and fine-tune your defences by region, product, or customer type.